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Inside Archery – Jon and Pete Shepley of PSE Archery – Raising the Bar


By Michaelean Pike – Inside Archery Magazine

Jon and Pete Shepley of PSE Archery - Raising the Bar

Jon and Pete Shepley of PSE Archery - Raising the Bar

If there’s one thing that our late editor, Bill Krenz, taught me in terms of writing, it’s the importance of using free association to hone an idea. The industry personnel we profile in our Inside Archery cover stories are fascinating people to listen to, and finding the thread of a story that does them justice can be a challenge. So after I’ve listened to the interviews, I sit down and brainstorm words that seem to fit the interview subject.

It’s usually at this point that I’ll start to notice a theme, giving me a better idea for the angle of the story. It might be something the cover story subject said, a particular turn of phrase that seemed to sum up their business philosophy. It might be an emphasis on technology or service. It might be a personality trait of the cover story subject that came through the interview.That last was certainly the case this month as I was listening to the interview with PSE’s new president, Jon Shepley. Sure, he spoke at length about PSE’s investment in engineering, in the company’s pursuit of excellence, of his desire to create a positive work culture.

But what came through that interview most clearly was the strength of his personality. His drive. His tenacity. His commitment to attaining his goals. I made my list. I put it aside for a bit while I did more research on PSE. That’s when I picked up an old issue of Inside Archery, one from January 2003, and flipped to the cover story Bill had written for that issue. This is what I read: “Vision” is the art of seeing things that are invisible to most people. In the archery industry, that most often takes the form of seeing product trends before they become obvious…

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To learn more about PSE’s top-quality bows and hunting accessories, <a href="http://www.pse-archery.com/&quot; target="_blank


Newly Appointed President, Jonathan Shepley, Along with Founder, Pete Shepley, Share Their Vision for Precision Shooting Equipment


Jonathan Shepley

Precision Shooting Equipment, Inc. (PSE), a pioneering company in the archery industry, announces Jonathan Shepley as their new President. Pete Shepley, company founder and former President, announced his retirement on Nov. 2, 2011. Pete will remain as Chairman of the Board and will continue to be involved in engineering and public relations for the company.

“Jonathan is the ideal candidate to continue my legacy at PSE. He has held nearly every key position in our company from building bows on the production line, to running our Sales and Marketing departments,” Pete Shepley said. “The solid foundation that Jonathan and his team have established during the past few years is proof that he is a seasoned leader who has experience with PSE’s customers and suppliers. His practical, nononsense approach to business will be invaluable to PSE as we pursue new opportunities for growth.”

A 25-year employee of PSE, Jonathan has held numerous positions at PSE and has served the last 6 years as Executive Vice President of Sales and Marketing. “I am excited about the opportunity to take over as the President of PSE and continue my father’s legacy. We have a great team and I look forward to making it even stronger,” Jonathan Shepley said. “We will challenge our entire team to improve the value and demand for PSE products and develop stronger relationships in our chain of independent retailers, distributors, and national chain stores.”

About Precision Shooting Equipment, Inc.

PSE was founded 41 years ago by Pete Shepley, a legend in the archery industry. Today, PSE is one of the largest privately-owned archery equipment manufacturing companies in the country and a leader in development and manufacturing of the most advanced compound bows and related equipment ever produced. For more information about PSE, visit http://www.pse-archery.com.

To learn more about PSE’s top quality bows and hunting accessories, click here.


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